UB Faculty Experts

EXPERT CONTACT : Arun Jain, PhD Professor of Marketing Research University at Buffalo School of Management 716-645-3214 mgtarun@buffalo.edu

Unfortunately for retailers, the Grinch will be pushing the shopping cart again this holiday season, according to Jain, an expert in retail strategy and consumer behavior. "This year is likely to be a repeat of 2008 with the same winners and losers.  A gloomy employment picture, restricted availability of credit and continued uncertainty regarding the stock market are likely to spoil the mood for Christmas shopping," Jain says.